Anonymous
Sorry, it's not good news. The site lacks clarity. A user journey that is easy to follow. Sure, it's all there. But crammed in with no sense of brand personality. The copy is dire. A 30 second scan pulled out three examples: 1. “Advancements in technology now mean that laminate can emulate the appearance and texture of real wood or different finishes like tile effect laminate flooring.” Does anyone actually speak like this? A good writer will read copy out loud. If it sounds stilted, or not conversational, bin it! 2. The first of two typos. Unforgiveable. “Our Hydro Regenerate is self re-pairing which…” When did 'repairing' become a hyphenated word? 3. "The thickness of this veneer will dictate how many times you can resend and finish your floor.” Resend? Where to? 4. Your design agency will say "it's because the site is responsive", but a length of line more than 12 words or 76 characters when viewed on desktop is poor. Comprehension suffers. I'll still use your site. Because I know what I'm looking for. But it could be so much better as a so-called 'user-experience.' And I'm sure your company has personality!
3 years ago
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