Unprincipled Company. Company is in USA, they believe whatever they like or want to do, they do it. Its not about Only google, I have experienced with All USA companies who are working in UK. UK companies follow more ethical behaviour, they are more professionals. Mostly companies are working with locals which deliver excellent services. Locals companies listen, guide you and tell you what to do and what not to do which makes UK best country in the world services and business wise. But USA companies especially IT companies, they are working with low paid people in different countries mostly are sitting in call centres, which gives you poor and pathetic services. Same factor is in GOOGLE. They gave you guideline online only but since Sep 2018 I noticed 587 websites which are against Google polices but google allowing them to advertise on Google Add. I wish UK would have made some search engine like Google locally to stop the monopoly of GOOGLE but but i can't see this near future.