Incredible Rugs is INCREDIBLE! I am not one to write reviews unless a product or service is so outstanding it is worth my time and effort. Incredible Rugs has thus far exceeded my expectations. I write not to endorse my purchase, but to endorse my purchase experience. I have recently visited several competitor websites in my quest for the perfect rugs for our new home and have found that Incredible Rugs' website has raised the bar among its competition. It is easy to navigate and completely user friendly in so many ways. Selection criteria helps narrow the many choices available in color, style, brand, size, price , etc. but the option to upload a photo of your room and view your rug selections in place is a game changer. Brand selection is extensive and prices are frequently less, sometimes far less, than the competition especially using the discount codes offered. IR also offers price, shipping and security guarantees and a liberal return policy. So far, I'm sold and I have the highest expectations for satisfaction when our new rugs arrive. Stay tuned!