CEO must read this! As someone who’s been in e-commerce for 12+ years and recently moved from the USA to Dubai, I expected better service from Noon. I purchased a $100 TV on August 19th, which arrived quickly, but the software didn’t work—couldn’t connect to Netflix or Prime Video. I contacted Noon within 48 hours, shared images, and offered video proof. Despite this, it took two weeks of repeated calls and questions, only for a supervisor to tell me I needed to go through warranty. Why should I go through warranty for a product that arrived broken? Noon is essentially keeping customers’ money with a terrible return policy. You’ve just lost a $20,000 annual customer to Amazon, which you clearly can’t compete with unless you fix these major issues: 1. Streamline your return process like Amazon—make it simple and respect customers’ time. 2. When a customer shows proof of a broken product, refund them within 30 days, as Amazon does. 3. Train your customer service to resolve issues efficiently instead of running customers in circles. Noon, you don’t understand customer service, and until you do, you’ll keep losing loyal customers.