As a longtime diary purchaser from another brand the switch to using a Martha Brook planner was a considered decision. I wanted to be able to keep the ‘evergreen‘ information (birthdays/addressees/important contact details etc) year after year and not have to keep re-writing it out in a new diary. I am so pleased that the planner has helped me do this and being personalised with my name is a bonus. I use a mixture of inserts (some home made, some from elsewhere) and this gives me the freedom I needed. The only thing that could make it better would be for Martha Brook to have a wider option of calendar/planner refills. I use one with multiple columns on a weekly view to keep track of different family member activities.