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The Shade Reviews

4.5 Rating 1,640 Reviews
87 %
of reviewers recommend The Shade
Company Reviews Metrics Info
4.5
Based on 1,640 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 89%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 10th March 2024
Allison C
The Shade 5 star review on 3rd March 2024
Sarah T
The Shade 5 star review on 2nd March 2024
Audrey G
The Shade 5 star review on 22nd February 2024
Andrea M
The Shade 4 star review on 21st February 2024
Micaela D
423
Anonymous
Anonymous  // 01/01/2019
5
Virginia T
Virginia T
Verified Buyer
“I have been using The Shade for over three years now and have never looked back. The Shade gives a beautiful colour with even coverage. Best of all, there is no nasty smell or chemicals burning my eyes. I love the colour, I use Sicily-Medium Blonde and receive compliments on the colour all the time.”
The Shade 5 star review on 30th March 2024 The Shade 5 star review on 30th March 2024
Helpful Report
5
Allison C
Allison C
Verified Buyer
“I had never coloured my hair prior to using The Shade and found it to be simple and easy to use. It covers greys well. I find it great value for money, too.”
The Shade 5 star review on 10th March 2024
Helpful Report
5
Sarah T
Sarah T
Verified Buyer
“I love a home colour and The shade now allows me to do it without damaging my hair. The products are amazing quality & easy to use. I had a consult with one of The Shade colourists last year and I’m still really liking my dark brown hybrid colour. Absolutely recommend!”
The Shade 5 star review on 3rd March 2024
Helpful Report
5
Audrey G
Audrey G
Verified Buyer
“A very gentle hair dye, lasts well. Love dark ash blonde! Covers the grey I have at front perfectly.”
The Shade 5 star review on 2nd March 2024
Helpful Report
5
Andrea M
Andrea M
Verified Buyer
“Thank you The Shade your product is amazing quality and I love it ! With the help of your colourists I now have the colour I love. I have had two hairdressers comment on how perfect my colour is. The shampoo I love 💕”
The Shade 5 star review on 22nd February 2024
Helpful Report
4
Micaela D
Micaela D
Verified Buyer
“loved it! the color looks beautiful! the only downside is that it did not cover my white hair completely. Other than that, the quality of the product and the result on my hair are both incredible!”
The Shade 4 star review on 21st February 2024
Helpful Report
5
Margaret M
Margaret M
Verified Buyer
“I have been using The Shade for five months and I absolutely love it! I’ve found the perfect colour by combining Trento and Toscano, and it perfectly covers my greys when store bought colours have really struggled. I also used the ‘Ask a Colourist’ function when I first started, and they were super helpful in recommending a colour and providing tips to get my hair prepped for colouring. Thank you ☺️”
The Shade 5 star review on 31st January 2024
Helpful Report
5
Jo R
Jo R
Verified Buyer
“I was nervous but I'm so happy with how this colour turned out!”
The Shade 5 star review on 28th January 2024
Helpful Report
4
Chrystal S
Chrystal S
Verified Buyer
“Love the quality of product. My hair is feeling great. Colour not exactly what I thought, but keen to see how it looks after this month.”
The Shade 4 star review on 16th January 2024
Helpful Report
Hi Chrystal, Thanks for getting in touch, and your kind words! Our colourists would be more than happy to help you with your colour. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!
5
Mandy S
Mandy S
Verified Buyer
“The Shade products not only saves me hours at the salon and hundreds of dollars, but I get to play with colours and it takes me only an hour to be fresh again in the roots, or two hours for highlights. The best!”
The Shade 5 star review on 3rd January 2024
Helpful Report
5
Melissa H
Melissa H
Verified Buyer
“Made the mistake of trying to bleach some of my hair and it went all shades of yellow and gold. I toned it with the beige blonde and it covered all of yellow/gold and looks great. It is slightly darker than I wanted but still looks 100% better than it was. Thanks Shade!”
The Shade 5 star review on 26th December 2023
Helpful Report
5
KKelly S
KKelly S
Verified Buyer
“After many years of using box colour my hair felt a bit like straw and I could never get the right colour. I tried The Shade because I liked the idea of a colourist as well as the price, well that colourist was amazing recommending a duo of Bellaria and Montecristo with a 27 developer it is exactly what I wanted and my hair is so much softer since colouring. It was so easy to apply and everything being delivered to my door on a schedule is amazing, I never have to worry about having the right shade at the right time.”
The Shade 5 star review on 22nd December 2023
Helpful Report
5
Sarah C
Sarah C
Verified Buyer
“My first experience with Shade was successful and excellent experience. I was really happy with colour, it was easy to use with kit, covered my greys/all hair really well. It was just as good as salon (better colour than my last) and I did it myself.”
The Shade 5 star review on 20th December 2023
Helpful Report
5
Samantha W
Samantha W
Verified Buyer
“Ordered golden copper brown for roots and golden copper blonde for mid length and ends. I am really pleased with the outcome. It was fun to do at home as a little pamper for myself rather than 5 hours at the hairdressers for $300 +. The results are a really lovely vibrant colour. Absolutely must use a treatment after dye though due to it being quite harsh on the hair. After the treatment though it feels just like leaving the salon. Love love love the packaging and kit provided so handy. Will definitely use again.”
The Shade 5 star review on 19th December 2023
Helpful Report
5
Dominique W
Dominique W
Verified Buyer
“I was very impressed with the colour result I had with The Shade colour. I was able to get rid of stubborn greys around my hairline and roots and achieved an even overall colour down to my lengths. I am so happy I have already re-purchased more for my next root touch up. The customer service was prompt, knowledgeable and professional. So glad I chose The Shade for my first time coloring ny own hair.”
The Shade 5 star review on 12th November 2023
Helpful Report
5
Sarah P
Sarah P
Verified Buyer
“I got sucked in by all the Facebook ads and I’m so glad I did. My hair looks better now then what it did after I left the salon spending hundreds! I consulted with the colourist (Camilla) first to help me make a decision on what colour might be the most appropriate for what I was after, and after sending them a picture of my hair in natural light, the colour they suggested (Napoli - dark blonde) was spot on! I paid the extra to get extra colour and developer because I have long thick hair (mid way down my back), and I still had plenty left over at the end. My hair felt so soft after putting in the colour - a contrast to my prior experiences at the hair salon! The colour is easy to apply (I watched the “how to” video) and is very affordable. I will certainly be continuing my monthly colouring through the membership.”
The Shade 5 star review on 3rd November 2023
Helpful Report
5
Natalie K
Natalie K
Verified Buyer
“Love it! so easy to use, I used 6.1 and the colour turned out great. I have long hair but it is quite thin and the amount of toner that I received for long hair is actually enough for two applications, So I'm thrilled!”
The Shade 5 star review on 2nd November 2023
Helpful Report
5
Ella T
Ella T
Verified Buyer
“I Love using The Shade Hair Colour. No more burning sensation when applying hair dye from chemically based hair dyes. The colour is rich (I use Mahogany) and looks so lush, At 60 I get so many looks from men and women when I'm out and about and the sun lights up my colour. As an older woman it supports me to feel attractive, as at my age we can be seen as a bit invisible to society.”
The Shade 5 star review on 1st November 2023
Helpful Report
5
Courtney C
Courtney C
Verified Buyer
“Really happy with trying my first kit. My hair went from 3 different shades of brown (after attempting to fix a grown out balayage!) and an inch of gray to this beautiful ash brown. Super happy with the consistency of the resulting colour - the “Find my perfect shade” tool helped me find exactly what I was after.”
The Shade 5 star review on 31st October 2023
Helpful Report
5
Felicity H
Felicity H
Verified Buyer
“The advice from the colourist Camilla made me comfortable in mixing colours and the whole process. I have had compliments on the colour and that it is better than previous (done in salon). With work, study and children PLUS the rising costs of living this is the perfect solution to maintain my hair at home. It’s been 2 weeks since I coloured and my hair is soft and in great condition.”
The Shade 5 star review on 31st October 2023 The Shade 5 star review on 31st October 2023
Helpful Report
5
Christie B
Christie B
Verified Buyer
“l was very impressed by the product and customer service. The advice I got on colour choice was very in depth and I was thrilled with the results. I got the exact colour I was after, it looks very natural and I would definitely recommend The Shade to family and friends.”
The Shade 5 star review on 26th October 2023
Helpful Report
5
Megan P
Megan P
Verified Buyer
“The shade was great at every step. The consultation was comprehensive, the product was good quality and plenty of it. The application is easy use to apply and I was more than happy with the result. I applied a semi-permanent on my roots and then a toner all over and the colour came out perfect.”
The Shade 5 star review on 18th October 2023
Helpful Report
5
Shirley R
Shirley R
Verified Buyer
“Just love it. When I need assistance there is always a super helpful, timeous response, the colour is great (even on my greys!) and my hair feels great. Highly recommend.”
The Shade 5 star review on 15th October 2023
Helpful Report
5
Dianne H
Dianne H
Verified Buyer
“Excellent product! Great colour and quality plus so convenient. It’s great not to spends hours at the hairdresser anymore!”
The Shade 5 star review on 1st October 2023 The Shade 5 star review on 1st October 2023
Helpful Report
5
Lauren G
Lauren G
Verified Buyer
“Love the colour & so easy for my husband to apply Colour: MODENA - GOLDEN BROWN”
The Shade 5 star review on 17th September 2023 The Shade 5 star review on 17th September 2023
Helpful Report
5
Karen J
Karen J
Verified Buyer
“This was my first purchase from The Shade,I was very happy with results.It covered my greys and left my hair shiny and smelling great.I will be reordering!”
The Shade 5 star review on 16th September 2023
Helpful Report
5
Leonie M
Leonie M
Verified Buyer
“I love this hair colour. It doesn't smell overpowering. It lasts well and has great shampoo and conditioner with it.”
The Shade 5 star review on 8th August 2023
Helpful Report
5
Kim L
Kim L
Verified Buyer
“Im loving my hair colour. It’s been 2 weeks after colouring and no greys or fading. I’m impressed and I will become a member. Very easy to follow. The shampoo and conditioner is awesome.”
The Shade 5 star review on 16th July 2023
Helpful Report
5
Josephine C
Josephine C
Verified Buyer
“So happy to have found The Shade. Not only do I save money in the long term but it’s easy to use and the colors are high quality. Very happy with it.”
The Shade 5 star review on 11th July 2023
Helpful Report
5
Alecia E
Alecia E
Verified Buyer
“I’m so pleased I found The Shade! I’ve dyed my hair with The Shade 4 times now - 3 times with 20vol but I found it didn’t fully cover a few pesky stubborn grey strands so this time I upgraded to 27vol and it did the job. This time I also purchased the full size shampoo and conditioner because I love how the ones the come with the colour make my hair smell! Camilla on The Shade team was very helpful with all my questions on email. I think I’ll be using The Shade for many years to come- it makes my hair so shiny and seems a lot more gentle than regular at home hair colour.”
The Shade 5 star review on 14th June 2023 The Shade 5 star review on 14th June 2023
Helpful Report
The Shade is rated 4.5 based on 1,640 reviews
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