‘Pedaleur de Charme’ an ode to Hugo Koblet the first non-Italian to take the overall win in the Giro d’Italia in 1950. A cyclist who wasn’t only known for his great wins and big achievements but also for his refined style on and off the bike. No wonder his nickname was ‘Pedaleur de Charme’.
About La Machine:
A Lifestyle Clothing brand driven by the love for the Velo, the race and good looks. At La Machine you can find unique ‘cycling lifestyle clothing’ that you’ll find nowhere else.
La Machine Cycle Club, a peloton of roadside tifosi, pro riders and café racers. a diverse club, united by our passion for bikes and love of racing. you’re welcome to join.