Roger Hallam
I have provided extensive reports to the Competition and Marketing Authority (CMA), the Association of British Travel Agents (ABTA) and Nation Unite, alleging Hoseasons are guilty of price gouging for bookings made in late 2021, for domestic cottage holidays due during 2022. In my case, it was an 94.5% price increase over bookings I made in 2019 (pre Covid) for holidays in 2020. These holidays had to be cancelled of course and Hoseasons credit vouchers were issued. To be clear, prices for 2020 increased by 94.5% (£99 per night to £192 per night) for 2022, for the same venue, same cottage, same booking term and for the same time of the year. Hoseasons have agreed that the increase of 94.5% from 2020 to 2022, was justified and due to high domestic demand for vacations in the UK following the tough lockdowns during Covid-19 and the availability of very limited overseas travel.They believe it was a question of supply and demand and as their pricing is dynamic and responds to different business pressures and competition, a price rise of 94.5% was reasonable. In my opinion, I see it as an opportunity to take unfair advantage of people who had been stuck at home for so long and prepared to pay anything to get away for a break. I contend that such a rise of 94.5% was way over the top and ethically contestable under the broad headings of price gouging and profiteering. My contention is that I was grossly overcharged.to the tune of £2400. No doubt many other people dealing with Hoseasons could have suffered financially in similar circumstances. Don’t be afraid to take the matter up with them or with the monitoring authorities!
1 year ago
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