Because Mike the owner is a highly motivated and inspiring individual and therefore I trust his company. I like that his staff give customers the time and support they need to make purchases, making recommendations based on their knowledge of products. I particularly like the courier service, which never fails to deliver in time.. with all items properly wrapped for safe transport. This is always my favourite company to purchase from and I am very content with the range of products available. Lastly the website and online service is easy to get around, but there is always a person at available at the end of a telephone during office hours to make purchases that way or to get advise. Thank you Aggressive Healthshop 👌🌟