These days, every company wants to get you on their mailing list, after awhile its a barrage of ads and I usually unsubscribe. Your emails however, I look at and I have no intention of unsubscribing. Why? Chef Tom! He's your most valuable asset to keep eyeballs driven to your site. I needed parts for my Yoder smoker, so thats how I first heard about you. Chef Tom's videos kept me coming back and while I never thought I would order spices and rubs from you, I did. In a way, now I kind of feel obligated to give you the business when I want that stuff because your are giving me Chef Tom's content for free. So, whatever you are paying Chef Tom, give him a raise! I know it sounds corny, but he's like having a buddy explaining stuff to you, its not just the recipes its his demeanor as he demonstrates. Oh, and yeah, the layout of your site is easy to navigate, appealing, checks all the boxes for usability and you ship quickly and on time. I hope the feedback helps validate what you are doing is working, now please get busy on Tom's raise!