I am not a rookie to the BBQ game. I enjoy new recipes and follow several blogs and YouTube channels. ATBBQ is not particularly remarkable, except that I have been introduced to three new rubs that I have not found elsewhere. Full disclosure I LOVED two of them and probably won't ever finish the third one. But I value the unique source of information. Likewise, a lot of channels are all doing variations on the same themes that are maybe only interesting/original if you have never seen that technique/style/recipe before. ATBBQ seems to continue to be a source for unique, practical wrinkles or techniques/recipes for me personally. So...keep up the good work on both fronts.