Thanks for the opportunity to share my experience. I'm 57 and been a suffering grill master for 40 years. Got some big boy grills and a electric smoker 15 years ago. The learning curve has seen great highs and some of the worst lows regarding anyone's reasonably high expectation of real bbq. Fast forward to this August, we were upgrading our patio furniture and my wifi somehow got on board with my buying a $2K Yoder YS640S from one of the patio places nearby (NORCAL Patio). As you can imagine, that's a life altering event for me. It's not a grill. It's not a smoker. It's the cat's meow :) So I guess this is where you guys (ATBBQ) come in to play. Well I went into Yoder-mania (as I'm sure every new Yoder customer does) on recipes, rubs, brines, accessories, etc. Now I've been watching Malcom Reed for over a couple years now. I like his style of cooking and presentation. But I'd say he introduced me to the Yoder640s because he uses it alot in his cooks. He didn't oversell it, but just showcased whatever his cook was -- and it looked reasonably easy to replicate. Go fwd 2 years, I have my Yoder :) I assure you that I'm very resourceful in everything, but specifically recently learning how to make the best bbq on a yoder (or pellet smokers...). ATBBQ was high on the list since you're a primary distributer I gander. My first recipe was probably one your brisket videos with Chef Tom. Well, he's the man! His videos are exceptional. Uses a Yoder640S alot and has tons of great recipes. He has a great style and I've watched many of his videos. And because y'll are smart about showcasing the hardware with a great chef, but then you also want to offer up the ingredients to make the great bbq. So, of course and per plan, I went on a buying spree at ATBBQ for many (?) rubs, sauces, brines, etc. Although I'm sure many of the products are sponsored so maybe not perfectly objective, but as long as the taste/cook profile is shared in the video then its OK. Your website for products is mostly intuitive with drop downs. You could enhance that a bit. One thing I find difficult on atbbq site is to switch between the "Product Sales" page (Main page?) to "The Sauce" site under atbbq. probably just me. Basically, i want to be able to go between buying or reviewing products for potential purchase to having the ability to go watch any video on "The Sauce" and vice versa. I like the Wish list and cart features in that it keeps a running list of stuff I've placed there. I think the wish list shouldn't be buried up in my profile. Put a heart or whatever widget to click on next to the cart or whatever to go between Wishlist and Cart easily. Enough of that. You guys emailed me some coupon codes. Of course, I'd forgotten to use them for my hundreds of $$ of purchases -- but that's on me. I wish you'd make it easier and just have a discount or points or whatever in my account instead of having to remember the code you sent in some email -- maybe consider a hybrid. The leadtimes are typically 2 weeks. Not bad. Could be better. The sooner I get the stuff I want to buy, the sooner I get to cook what I learned from Chef Tom and give feedback to you. The boxes I received were PERFECTLY bubbled wrapped in appropriately sized boxes (not like Amazon, if you know what I mean). Yesterday I had to call Yoder because no one apparently can get their hands on a 640S Cover. Not atbbq's fault, but someone dropped the ball on this one!! I guess that's it. While I scour all over google to find the best brisket recipe or beef ribs or pork ribs or the endless list. I ALWAYS start at ATBBQ and am most inclined to use most or all of your recipe in Chef Tom's cooks. Keep it up. Great job.