I love this stuff, and I am sure it is helping my health. I am a little nonplussed that when I order x bottles, I immediately get an email offer to buy another bottle at a discount. I would rather get the number of bottles I want, with the discount worked in already for buying in bulk. I say this because a recent order (via Amazon--and not the order I am reviewing, which I ordered direct from the company) had a bottle that had gone off before the 'best by' date...not too nice considering the cost! So I am now gulping my x+1 bottles at a rate of noughts so that I don't waste any of it... I do want to stress I have never had a problem with the Bone Broth ordered direct from the company. Still--the 'best by' date looms...all the bottles, opened or not, are in the fridge now! I would like to be able to order a reasonable amount where there is no danger of the stuff going off.