I have been a customer at Cavells for nearly 20 years, and are generally very happy with what I buy!
I think for the Rutland market there are too many long frilly dresses which are for quite a particular market, also there are cheaper clothes for the younger customers, but not for an older clientele! I like good quality classics, but reasonably up-to-date with fashionable colours and fabrics! Maybe what is left at the end of the season is a good indicator of what does and doesn't sell!