I don't normally write reviews, but, i thought i would on this occasion. Having purchased Lugli shirts on at least 3 occasions, I clearly have some affection for the brand. I do find the design of the shirts to be very interesting, even unique. The designs are attractively posed on the website. The first wear of the shirts is always a positive experience - often drawing interested comments from friends and family. But, from there on, the experience quickly fades. I am finding the quality of the shirts variable. Some wash well, to a point, and some wash badly. Most of the shirts i have bought age very quickly indeed, and they do not iron particularly well. A 'new' shirt soon looks old. The beauty and creativity of the design is quickly eroded by the poor quality. At £90 a shirt, they are neither cheap nor expensive. Personally, i would gladly pay more per shirt if there was a commensurate improvement in the quality. I have paid c£150 for shirts made by Duchamp and they retain their quality for a long, long time. (Equally, I've paid £200+ for Armani shirts, and they usually prove worthless after a few wears!). It's your brand and your business, so you know your market and your preferred standard of price and quality. You asked for comments, so i thought i'd pass my thoughts on. Brilliant designs undermined by very moderate quality. Steve