First, I like the usual wool insulation used in the packaging. I'm not sure what I'm going to do with it, but I'm sure I'll think of some way of reusing it. Now, with regards to the Organic Beef Bone Broth. It has a pleasant taste. I found I needed to add just a pinch of extra salt, and enjoyed the broth more with a slice of bread. My only criticism is that the broth is too watery. I was expecting, and would prefer, something more substancial of a thicker consistency. Consequently, I feel that the broth could be better value for money. That said, I shall probably purchase this item again.