Have had various cuts and products from beef, chicken, lamb and pork and every item has been top quality and full of flavour. Chicken actually tastes like chicken, just as it did in the 60's and 70's !! Definitely worth paying a bit more and having the assurance that all the animals are well looked after and not being fed any nasty chemicals, which I believe can eventually have a detrimental effect on human health. I won't be buying meat from anywhere else ever again! Also, packaging is very substantial and have started to use the wool insulation in the loft as a top up layer! A totally impressive company. Long may it continue.