I found that the blades are too close together and have a tendency to clog up. Like others I found that they do not retain their edge for long. Branding is excellent but that's where it ends. It's all about slick marketing and creating a perception of excellence in the users mind. The fact is, that these are no better than high street bought blades. The assortment of creams are not very good either. The gel is odd and the post shave balm smells like a mint choc chip ice cream. Sorry.