In comparison with other sites of similar quality of clothing and accessories, I find the Cruise website to be lacking. Simply having photos of the items isn't inspiring, other websites use models which are photographed wearing the items, so you get an idea of what it looks like on, and how the material hangs etc I recently ordered two items from Cruise which were both unsuitable and had to be returned, I have ordered from them in the past and having to pay for returns would actually put me off shopping with them again in the future, when for example Matches offer free returns.