Running a business that largely involves products most purchased by mediocre customers; you need to reach their pockets via text messages. Bill boards and TV ads may work but not as well as sms marketing. And for me, these marketers have come like a blessing. In addition, the SMS coupon service they provide helped me a great deal in increasing the pool of customers. This was my very first experience with any sms marketing company and well, what a great experience this has turned out to be!