My experience with Elvi was a little better when I was a little thinner! I am now disabled and not very sleek, so I find it hard to buy clothes that fit. I am tall and need length. I am large busted, but not broad shouldered. So, most things don't fit very well. I try to choose carefully so as not to have to send things back. I recently sent back a lovely jacket that had a nip in at the back waist which sent the bottom jutting out behind me. It was big enough, but looked terrible. We don't all have big bums to match our big tops. I keep looking at Elvi, but buy there less and less. Also, much of the Elvi collection is too dressy for my needs. To increase sales, I would suggest a variety of styles that suit a variety of body types, because we can usually tell what will look well, and could make better choices. I like the Elvi quality; don't mind the price if it looks good and is made well. In fact, in plus sizes it is very hard to get anything approaching a decent quality for a sensible price, or at any price, for that matter.