I've worked for internet based companies previously and always found external agencies were used to build out and then market the website. James showed how commercial and ecommerce websites could be created using quality off the shelf products at a fraction of the cost of agency website development. In addition to this we were shown techniques for optimising the website to target specific search terms improving search engine ranking. The course was a lot to take in but enjoyable and I now have confidence that I can build an online presence that will gain traction in the marketplace.