Southend and Basildon Standard accept advertising that breaches legislation Hanson Roofing and Building Ltd is running full page advertisements in the Southend and Basildon Standard newspapers using the Home Improvement Protection (HIP) logo. HIP provides insurance backed guarantees for consumers BUT only if the trader is registered as a member. This trader is NOT a member, and using this logo is a breach of the Consumer Protection from Unfair Trading Regulations 2008. Both the Head of Content and a journalist who had written an article about rogue roofers operating in the area (how ironic) were contacted but were not interested or concerned enough to respond or do anything about the advertising in their paper that breached legislation and was clearly being used to deceive consumers. Clearly these newspapers were more concerned with protecting their advertising revenue than any duty they might have to readers/consumers who may be taken in by false advertising. SHAME ON YOU SOUTHEND/BASILDON STANDARD