I wont say it was a bad experience. The sfaff were friendly and helpful. I have a patterned woollen sweater that is old and needs replacing so I thought EWM Kings Lynn would be the place. I bought a cotton one from M&S but didn't like it. EWM had lots of plain colours but I wanted patterned. I got a nice one made of polyester, on sale at 27. It's OK but I wanted wool. I certainly would not have paid the original price for what is essentially plastic. I would have thought from the name that I could get wool. I now find exactly what I want from "Great and British Knitwear" made in Scotland from actual wool and only 24. If EWM had a decent range of patterned WOOL sweaters I would surely have bought one.