There are two points I like to point out: 1. The chocolate is marketed as made in Africa, but I think of it as African chocolate because the recipies are designed around local ingredients in combinations unheard of in Europe. 2. The sortiment consists of pure vegan chocolate because cows for milk are not around in the required quantities in Ghana. This was my first vegan chocolate, so I did miss the soft melting of regular milk chocolate on the tongue. But the pure chocolate aroma is intensified in my experience. Great idea, proud to have supported it, unfortunately hardly to buy in german stores. Would wish for a more profound econmic success.