The marketing is excellent, the image is great but the watch itself didn't really live up to the hype. I expected the watch to be larger than it was which was a bit disappointing. It looked to be bigger in the photos. I'm quite a big man (6'2") The colours (one of the reasons I loved the look) were not as vibrant as the photos. Also, It was a shame that my first options for straps were not available. I'm not overly keen on the strap I chose. Overall it's pretty good but not quite as good as I'd hoped for.