Wow! We just switched our 9 week old bull terrier puppy from Royal Canin to Fish4dogs puppy dry food and I have never seen a dog go so crazy for his food. To say he loves it is an understatement, he turns almost uncontrollable from the minute he smells it. Maybe it's my imagination but in a week of feeding him the dry food from the Puppy Starter Pack I bought, his coat seems shinier and he isn't flatulating as much. What is definite is that his stools are firmer and not as smelly! Very happy with this dog food and have just ordered a big quantity. Our little boy will be staying on this food for sure. Oh, and he goes equally crazy for the fish skin squares, problem is he crunches it and wolfs it down in a matter of seconds!