I have used their other meal replacement product so I am aware of the brand & products. I gave the Vanilla Ice Cream shake a whirl. The packaging that it came in I really liked it never stood out in my kitchen as a diet shake. I decided to start on a Friday after I weighed in at my local slimming group. It was very easy to prepare as I already had a shaker. It tasted of vanilla & I couldn't taste the almond milk I use which is a great plus. It was a little too thick & Powdery for me so I used more milk in the others. The scoop was a life saver. Fitting this into my day was really easy at first - I could have the 2 shakes during the day, then have a reduced calorie meal. However, the instructions were/are very vague it just says an energy restricted diet. I understand everyone is different but some guidance should help. I ended up only having the shake in the morning just because that was the easiest option for me. At the end I maintained my weight. Yes I would recommend this product. I actually have my eye on the other flavours like Cookies n Cream, Caramel latte, Strawberry, mint to try.