We have taken out the insurance with them in September 2023! When we looked for a quote the only thing you could add was smal/ medium/ large breed and whether is a cross bread! Never did we think that this should alarm us! 19th October our dog has become ill and after a week going backwards and forwards to a vet we ended up admitted to Davies for emergency where we have been told our dog had T-cell lymphoma and only hsve 2-9 months to live if we choose chemo! They have spoken to Purely Pet insurance and they agreed to a straight claim! After many phone calls and them promising to deal with claims within 4 weeks…. Ours got looked at after 10 weeks! Rang up to find out dates of illness noticed and double checking everything what the vet had confirmed already…. And after few days we have told us that the don’t insurance this breed of the dog so they won’t pay out and the cancelled our policy!!! We have paid 6 months and we got nothing!!! We checked the website and of course they have changed their breed column so now you can put a breed in and it will come up as they can’t insure but for us that wasn’t the case! We agreed to a chemo because we knew we are insured…. We filled a claim and they came back to say sorry and they offered us £40 for good will gesture!!! 2 weeks later we still haven’t had a penny which we paid since September!!! Our credit card is now full and at 50%APR we are paying just under £500 in interest! Taking it to ombudsman as they miss old and insurance and taken money when they knew they won’t pay our! PLEASE PLEASE PLEASE…. Do not go with this company as they conmen! There is a Facebook page PURELY PETS INSURANCE LEGAL ACTION as there is hundreds of people who didn’t get paid and they refusing payouts. Fortunately our pet will die so we will not need another insurance but if it’s an illness which is for life we would never be able to be covered again! The company needs to be taken down as they not following legal laws!!!! They taking down negative comments from everywhere so do your homework before you give your money to them! CONMAN is an understatement!