I'm a new Amazon reseller, just started in Q1 of this year. As we scaled we tried Amazon's in house repricer (because it's free) and got a worth equal to what we paid for it. After a lot of social media checking and comparisons we decided to take the trial period on Aura. We new a few days into it we were going to go with them. The system is pretty intuitive, setting up strategies either the stock out of the box ones or altering them to our own #'s was easy. When we have a question Support is amazingly fast in both response and quality of the response. The Aura Team definitely makes it feel like they want you to succeed and that are a partner with humans there instead of a mindless company. 10/10 recommend.