As a podiatrist, I buy all my grandchildren's shoes, mainly from HLS. I always tell my patients that no one is as invested in getting the right fit than a parent/carer and the instructions on sizing and internal measurements on each shoe make this pretty straightforward. On top of that, each shoe comes with recommendations to the ideal type of foot. The prices compare very favourably with brands such as Clarks. The only reason I haven't given HLS a 5* review is their stock control. I have had a couple of orders where there has been on line availability only to find one of the shoes isn't in stock.