No better way to buy shoes. Buying kids shoes is an absolute minefield. I love personal advice from knowledgeable salespeople, however, even the big brands like Clarks as well as the independent ones claiming to focus on 'natural footwear' do not understand the very specific requirements of growing feet and the podiatry benefits and different characteristics shoes for children should meet. Happy Little Soles solely stocks selected brands and shoe styles that meet these requirements and detail for each of them which ones they meet, what fit they have, whether they are suitable for high insteps... it's such a fantastic description, you'd never get this level of comparison, variety/choice and detail in a store. I've never gotten the size wrong at Happy Little Soles for any of my kids - because they provide you with the actual sole length of each shoe as well as fitting characteristics. It really puts the buyer in control of purchasing footwear that fit your kids, your requirements and preferences. There is no-one out there who provides anything like it.