The abundance of different tools is something that makes HFM stick out from the crowd.
Autochartist, VPS hosting, advanced insights, a plethora of materials for educating and so on comprise this company as a full-fledged brand in the community's consciousness.
This brand is perceived as something different from what other companies offer, I'm sure. I can't say it's completely flawless, as for instance there are no accounts with fixed spreads, but at the same time, I'm not sure if there are fixed spreads trading admirers.