Buying a new Mattress these days is hard work. Once the advertising models know you're on the hunt for a mattress, you'll encounter - Simba, Eve, Leesa, Emma, Casper, OTTY, Tempur and others.. I agonized over this decision for far too long, and I just wanted to give my reasoning for choosing HÜGGE. Firstly, tried the Simba in John Lewis - Too Hard. They put this near a Tempur which feels amazing in comparison, Simba does not even come close. But do you really want to fork out 1.5k+ on a new Mattress when there are all these other new brands to consider? I then got stuck in a Maze of comparing the others all offering broadly the same features. I couldn't be bothered to 100 day trial one for the hassle of then sending it back and waiting weeks for my money back. I then saw that Harrods had effectively endorsed HÜGGE, and that I could try that in store. I did and loved it! It has a luxurious softness that felt good on an initial lay down, and the Harrods seal of approval gave me confidence. (Harrods also sell 20k+ Mattresses in the same room, so surely they must have made this HÜGGE a considered offering I thought to myself). So finally I got on Facebook the next day, spoke to Paul who helped me with my order, gave me a great service, and arranged a delivery in the next few days. REVIEW 1 MONTH ON: It's GREAT! We love it! We won't be sending it back. I woke up (side sleeper) with lower back pain every morning which has now completely gone. My wife also woke with shoulder pain (front sleeper) every morning which has also gone. The mattress is supportive, but its got a really nice soft feel on the top layer. I know its a battlefield out there, but I would definitely recommend this product.