Primarily: Service and product was great. Love it. However:The constant varying of prices and "50% off!" then "60% off!" then "65% off!" and heavy targeted ads on social makes me a little weary. If i had just purchased the item when i found it, i would have drastically overpaid... and subsequently been not happy later at icanvas. Luckily i simply didn't complete my purchase and found that later that the pricing would strategically taper off. What i understand now is that the true value is somewhere in the 50-60% of the original price and this was all marketing gimmicks. I would prefer straightforward pricing rather than trying to sucker into a higher price and then lowering when the customer waits longer. Feels icky and i am less trusting of the site for that reason -- if i find something i like i will now be more diligent about searching elsewhere first to price compare.