Icon By Design makes the complex business of buying new furniture a pleasure. Their furniture is well designed and solidly made. The timber is excellent. Their website explains everything the prospective buyer needs to know. In addition, the staff are available promptly by phone or email, and ready and willing to share their knowledge and expertise. Icon also offers different ways of visualising their furniture in one’s home: a service which I have found very helpful. They can even incorporate one’s existing items, paintings and ceramics into their 3D imaging. Prices are reasonable. The items I have bought, or seen in other people’s homes, have always exceeded my expectations. I find Icon, its owners and its staff to be serious about what they do and dedicated to an ethos of good design and quality furniture which is evident at every level and throughout their range.