Biggest reason to use them for me is their trade copier. Probably the best on the web, at least for followers. Which in turn makes it the best for the strategy provider, as if I provide for 5 people but get 40% cut off their profits, its still worse than if I provide for 300 people and get 10% cut. Just not the same. I feel like the UI of this system is lacking a bit in letting people actually find good and stable traders to copy from. It's hard to browse. But in turn they make it easy to invest and actually create a separate account for it, so people are not scared of losing money.