For me the primary advantage of Jottacloud is that it is subject to the digital privacy regulations of Norway. As a cloud storage service, it works very well and is competitively priced. The auto-uploading of phone photos and videos works very nicely, although the search functionality isn't on a par with Google (yet, I hope). I had hoped to be able to replace DropBox, but haven't been able to achieve that, so far. To be fair, JC has never claimed to provide an emulation of DB, but I hope to get there using 3rd party syncing software. That's a bit more tedious since I use linux and android devices. The JC app has no real synchonisation for android and the jotta-cli software for linux isn't available for all my linux boxes. On the other hand, JC works very nicely with rclone.