Shameful. I Sent for a pair of Karrimor, Panther shorts, via Karrimor (who are part of SD and that's who you deal with if you have any issues), for my partner's birthday. They were advertised at £39.99. He loves these and so, despite having bought the exact same thing online last year, at £13.99, and later, a further pair in store for £19.99, I decided to go for it. When they arrived they had a genuine, large pink price reduction tag attached, with 50% reduction and a price of £19.99. I was ecstatic, assuming they'd been advertised incorrectly online, especially as in the interim I'd spotted a pair in the next size, in Speke store for £19.99. I contacted Sport Direct with a pleasant email, pointing out that I thought they'd been incorrectly priced, and anticipated a response offering a £20 refund. But, I hadn't bargained with SD's business methods and customer relations ethos. Despite several messages back and forth, they were utterly unprepared to l move. So, even though the shorts have exactly the same reduced price tag as the stores, the stores are selling these shorts at £19.99 and they are also available online at £19.99, via SD Online, you won't reduce the price to me. I realise that you couldn't give a watsit, so long as you have my money, but all the same, as I said - shameful.