I saw the East Coast Angelina cot bed on the Kiddies Kingdom website yesterday and today for £199.99 and on the Precious Little Ones website for 147.99, so I applied for the price match through the Kiddies Kingdom website. This would have meant 147.99 minus 15% difference of £7.80. I had a reply email to say the criteria weren't met because the other website didn't have stock - I went on to double check and this was incorrect. So I called the company and waited 42 minutes on hold in a queue. I explained to the man the situation and he confirmed he had found the stock at £199.99 on your website and £147.99 on the Precious Little Ones website. The man said he had spoken to the price match team and they would get back to me via email but wouldn't say what the outcome would be. I received an email shortly after saying that the price match had been granted BUT in the meantime they had gone onto their own website and reduced their own price to £159.99 so that the 15% difference was less!! This practice is is underhand and dishonest. I would strongly recommend going elsewhere, even if it means paying a little more.