I like how the opportunities are given not to only bloggers with a huge fanbase..
Influencers who are still in the beginning of their blogging way are also involved, which is actually a smart idea i think.
These guys are not yet popular, but will work much more and be efficient to become bigger, so its a nice collaboration between them and the project.
also, it is not only about the bloggers, but people who work with traffic or experienced traders can also be a part of this, and this is wonderful.