Bought two of Loaf sofas about 3 or 4 years ago and I have to say they are the worst purchases I have ever made.
They are each a different style of sofa but both are so uncomfortable I usually just sit on the floor. When you do sit in them they end up looking so unsightly and messy you are forever taking off the cushions and plumping them up, believe me it's really hard work.
The sofas look lovely when you don't sit in them and the customer service team are excellent, but I wish I had sent them back when I had the chance. I stupidly thought they might improve with wear.