Oh dear I wish I'd read these reviews before purchase! We were downsizing and needed to replace our delightfully comfortable, soft, squishy DFS sofas, for something smaller. What better product I thought than the Squisharoo. The name says it all or so I thought! I tried it in the showroom and seemed to fit the description. However we have now had them, a 2 and a 3 seater, for 7 months, and they are the most uncomfortable things I have ever sat on! I understand that the cushions need to bed in etc but these are hard and unyielding despite regular plumping which as others have said is a work out! I have complained and they sent a technician out who took the whole things apart but I never saw him actually sit on them. Conclusion: no manufacturing fault. I will now be progressing this to Trading Standards/Ombudsman or whatever. With so many poor reviews, how on earth are Loaf still in business?