This is my second purchase of 'Stikins' clothes labels. Have not used the latest purchase, but last years are still going strong. If the clothes lasted as well as the labels, we would be on a winner. They are a bit ordinary, so not a big hit with the kids, but they are clear, easy to read and stick very well. All have lasted a full year of multiple washes. No fading and no losses. Follow the instructions and you won't go wrong. The 'only' thing that would improve them (for the kids) would be more colours. Super fast delivery. Great product. What more can you ask for.