We have 6 children, 5 at school age and I have always dreaded sewing or ironing in name labels, especially as the print often fades after a few washes or the stitching works loose..... These labels are a one stop shop for everything child related....I've done pencil cases, water bottles, clothing, shoes and even books and book bags, the first ones are still going strong 6 months on despite going through the wash and the dishwasher! I have just ordered new ones for my daughters starting in YR and senior school, the silver background makes them look cool enough that even the teens don't mind using them! Brilliant product, super simple to order and very fast delivery every time! Would highly recommend!