The Stikins printed name labels for clothes and other items are amazing! The ones I have stuck in clothing have stuck fast until my daughter grew out of the clothes despite very heavy washing (my daughter is a very messy eater and clothes never go more than a day without needing a wash). They stick equally well in shoes/trainers and my daughter's water bottle which is washed either in the sink or in the dish washer every night has had the same label stuck on it for the last three years. I can't recommend them highly enough, which is why I have just bought more.