Amazing quality, love the eco friendly packaging and quick delivery. I love that the meat is from humanly slaughtered animals. I am vegetarian and like to know that the meat i am buying for my cats comes from animals who have had a good life and have been humanly slaughtered. Lovely team who reply quickly and who are really helpful. I would recomend to anyone who has a cat or dog. However, it would be great if there was some obvious information to inform people that the food is fine for cats. Maybe even in the branding. Our cats love the food and i'm sure many more people would buy it if they new it was good for cats too.