This is our third order from Naturaw and our dog, a fellow ridgeback, absolutely loves the food. Every time I go to the fridge he runs outside and sits patiently or sometimes if I am taking too long, he zooms in and out. I've never seen him react to other food like this! I love the fact the packaging is compostable and is probably one of the main reasons I chose Naturaw. Some other brands have a lot of plastic packaging. I also like the fact we can return the wool insulation. Small details have been thought about. I would love if there was some kind of incentive for the subscription even a small discount for signing up to a regular payment plan. There has been a price increase from when we first purchased (36 pack large dog box was £63 now £67) which I imagine has to do with supply issues and costs. I didn't notice anything on the website notifying the price change but perhaps I missed it. It's a great product but I probably wouldn't purchase if there was a further increase in price again. Yes you get what you pay for in terms of quality and knowing where the contents have come from but my dog eats 1kg a day! Overall I like Naturaw and I would recommend.