Hi , the recyclable packaging is a great idea , however it's messy to have to wash the containers out and the risk factor of cross-contamination is a lot greater I came across a website for feeding dachshunds raw food last week which was quite surprising in that it appears the feeds are not balanced to FEDIAF guidelines and thus i think you may be missing an opportunity here to be in the "green" colour as approved as opposed to being classed as just Core 80/10/10 Range ? Happy overall but think you have an opportunity here to expand your client base further ..... hers the web link for reference that I came across : http://rawfeddachshundsuk.weebly.com/which-brand.html kind regards Nigel