This company offers a considerable discount on their products if you leave them a positive review. Offering review incentives without noting the review is incentivized, is in conflict with global Federal Trade Commission 'Have Truth in Advertising' guidelines. A lot, if not all of the many reviews this company has online must have been incentivized. In addition I don't like such business practices; so I thought at least someone should comment how this company works in this sea of positive reviews. Edit to add: the business owner stated in his response to my online review "we do not offer discounts for reviews". He is not being honest. After receiving my Ocha & Co purchase I received an email from Ocho & Co claiming I would get a discount if I would leave them a positive review. Out of curiosity I gave my review. (I removed the review afterwards and didn't use the discount code, but just to prove my point). This is the email I received after I left the review: "Thank you for your 5-star review of our product Ocha & Co. Organic Sencha Tea Here is the discount code that can be used the next time you order >>>> XXXXXXXX Coupon details: 10% discount off of your next order. We will send a BONUS 30g Organic Sencha if you can also: LEAVE A GOOGLE BUSINESS REVIEW >>>> xxxxxxxx Thanks so much Gary Lawson" As mentioned: not only is this in conflict with global Federal Trade Commission advertising guidelines; these are in my opinion questionable business practices and makes you wonder about the sea of positive reviews. That this business owner now states he doesn't give discounts for reviews I find disconcerting since: if he is willing to be dishonest about this, how can I as a customer trust his claims about his tea, such as about the sourcing etc? In short it means most, if not all of his reviews are in conflict with global FDT guidelines.